Color your way to profit!

I’m very passionate about color, especially in business environments where customer traffic is key to generating revenues, such as in retail, service, and restaurant businesses. Color can be equal to or even greater than physical stimulus. Here are some goals that I set when working with my clients on color design:

Doctors, Therapists, Libraries–Color should relax, offer a feeling of safety, and being settled. Color should not create tension, stress or anxiety.

Fitness, Activities, Sports–Color can create excitement and activity. Participants will feel energized and ‘pumped up’ each time the walk in. Avoid relaxing colors.

Restaurants, Grocery Stores, Markets–Color can affect appetite, hunger, and thirst.

Properly selected colors can really boost your bottom line through increased revenue, and at the end of the day, more profit.

So call me today, and lets paint money on your walls.

Cristina

Increase Business Profits

Have you ever walked into a retail store never to return again?  Perhaps there was nothing specific but it just didn’t “feel” quite right.  How about in your own business?  Do customers linger to some areas of your store but not other areas?  Have you offered excellent customer service but cannot seem to maintain repeat business?  Does your store stay empty while your competitor across the street seems to always be busy?  If you answered yes to any of these questions I can help you.

The key to any business success goes beyond offering great products or services.  It means understanding the instinctive needs and specific motivational behaviors for your type of business space.  We must also pay attention to specific stimulus needs (colors on the walls, furnishings,  display cases, elements).  Improving these can increase customer buying power, incoming store traffic and even improve communication among employees for better internal performance.

In the last 6 years I’ve helped many businesses…restaurants, Chiropractors, retail stores, and more, increase their customer satisfaction, customer traffic, repeat business and even bottom line profits.  Sometimes large changes are required, but sometimes small subtle changes can be all that are needed to achieve powerful and measurable results.

Cristina